Today the couple behind the new niche brand Jul et Mad, Julien Blanchard and Madalina Stoica have graciously agreed to answer my questionnaire.
Julien and Madalina have met on the streets of Paris, fell in love and eventually decided to turn their love story into an olfactory one. They closely work with perfumers to ensure to stay true to their ideals and their story, striving to turn experience into scent.
Their three perfumes (extraits) Stilettos on Lex, Terrasse á St-Germain and Amour de Palazzo have stealthily made their way into my heart as well as my regular perfume rotation. Soon I will have to decide which one of the three will enter my perfume closet in full bottle format…
Let’s get to know the two a bit better now:
A good day starts with…
Julien: a good espresso
Madalina: a smile from Jul
I’d never leave the house without…
Julien: my blackberry
Madalina: a spritz of perfume, a touch of makeup and a stylish handbag
I always feel good when…
Julien: having a nice dinner with friends
Madalina: I accomplish everything on my To Do list for the day
My favorite thing in the world is…
Julien: discovering new cultures and customs
Madalina: being awaken in the morning by a ray of sunlight
The next thing I want to buy is…
Julien and Madalina: a plane ticket
The place I always come back to is…
Julien: Nepal
Madalina: home, in the Carpathian Mountains
My personal style is…
Julien: casual chic
Madalina: elegant chic, quite classic
My favorite perfume…
Julien: Terrasse à St-Germain
Madalina: Stilettos on Lex
When I travel, I…
Julien and Madalina: like to get lost and mingle with the locals
To relax I need…
Julien: a good reading with Chopin concertos background
Madalina: a good book
I like to gift people with…
Julien: a good bottle of wine (French)
Madalina: small attentions, especially when they least expect it
When I have a bad day, I…
Julien: go for a walk in Paris
Madalina: sing, trying not to think about it
I find my inspiration…
Julien: at a café terrace
Madalina: everywhere, from a simple walk to a striking piece of art
Something I would never want to miss…
Julien: a full sun eclipse
Madalina: a family gathering with my mother and all sisters together
My last mistake was…
Julien & Madalina: forgetting an anniversary
In my fridge there is always…
Julien: a great bottle of champagne
Madalina: lime and Tonic for my T&T (Tanqueray and Tonic)
On my nightstand I keep…
Julien and Madalina: a pile of books
The perfect weekend starts with…
Julien and Madalina: the papers and a good brunch
My role model is…
Julien: No particular role model, but I have great admiration for some specific people
Madalina: Ms. Annette Green, the founder and mastermind behind the Fragrance Foundation
Something I always want to be asked in questionnaires like this is…
Julien: How did I get involved with the Perfumes coming from Neuroscience?
This is what makes life beautiful: unexpected situations and opportunities that open new perspectives and horizons. Just like in love, we must seize the moment and make the best out of it.
Madalina: Tell me one of the reasons why you wake up every morning. My answer: To live every moment to its fullest, as life is very short.
Aren’t those two lovely? I adore their story and the way they made a life together privately and in business, which cannot be easy (says the woman who works in her husband’s office 😉 ).
I am very curious where the story of Jul et Mad will takes us with the next perfume. In the meantime I am still having a hard time deciding on my favorite…
Do you have one? Have you tried the line? Let me know your thoughts!




























