I am fascinated by independent perfumers.
The internet opened unique possibilities of getting into “personal” contact with people, you would otherwise never even hear of. (Not meant as an insult to these people, but alluding to the fact, that I live in Austria, which is on almost nobody’s priorities list when it comes to establishing a brand presence. My beloved Puredistance, being the notable exception!)
American indie perfumers like Mandy Aftel, Alaya Moriel, Dawn Spencer Hurwitz or Serena Ava Franco are amazing talents and following their work is something I am very interested in. Thanks to the internet those wonderful perfumes are also available in my neck of the woods.
For my first indie experience, I took the plunge and ordered unsniffed (this is a case of “What else can I do?”) a few gems by Ava Luxe, the brand of perfumer Serena Ava Franco from Providence, Rhode Island. They arrived lovingly packaged, with samples added.
Love’s True Bluish Light – what´s not to love here? It is an amazing name. Turns out it is a lovely fragrance that bears it.
Love’s True Bluish Lights smells like cookies and cream, that’s what the men in my life say, at least. It is sweet, soft, the ultimate comfort scent. Notes include white vanilla, white amber, milky notes and musk.
It won’t bowl you over with either sillage or longevity, but that is not what it is meant to do after all. It is not meant to be a complicated, multi-layered perfume that challenges you and makes you follow its development over hours.
I like to wear it to bed, like a soft, enveloping embrace of sweetness, to fortify me against cold winter nights. And to put a smile on my face…
The bluish light of the name conjures up the inner part of a flame, the most steady part, but still evanescent, possibly fleeting, just like love itself. You have to take it as it is, enjoy it while it lasts and bask in its soft, warm bluish light, preferably without getting burned by the surrounding yellow flames.
Love’s True Bluish Light is available as perfume oil or Eau de Parfum (that is what I tested) at Ava Luxe’s website.