By Ana-Maria Melnicky Calin
Editor’s Note: Today I am happy to introduce you to Ana (read a bit more about her at the end of the post), who will take us on a trip to beautiful Prague to see what the niche pefume world there has to offer the discerning Perfumista. Please join me in giving Ana a warm welcome and a big Thank You for this helpful post.
If you happen to be around Prague, wandering on its ancient streets, wondering if there is any place you can smell or buy niche perfumes, here is the list.
Just a note before we start: all the shops are centrally located, but are quite small, and literally hard to find, so pay attention to the exact addresses if you don’t find them in the first place.
All owners are up to date with novelties on the market so you will find new brands in their stores in the near future.
Kosmetické delikatesy Madeleine,
10, Dlouha St.
Mrs. Rudicova and her husband are the pioneers in this field in Czech Republic. They started their shop in 2004 with the French apothecary makeup brand T. Leclerc, L’Artisan Parfumeur and Annick Goutal. And they had instant success: rice powders by T.LeClerc and natural perfumes sold like gold in the post-communist young market that was thirsty for such luxury products.
The name of the shop is inspired by the Place de la Madeleine in Paris, the place where they decided to start this business.
One by one they then added the perfume brands: The Different Company, Parfums de Rosine, Floris, Grossmith, Amouage, Carthusia, Rancé, Naomi Goodsir, Jardin d’Ecrivains, Jovoy, and most recently Le Galion and the marvellous cosmetic range Une Nuit a Bali.
With exquisite artistic talent and excellent knowledge in the field, Mrs. Rudicova will tell you wonderful stories about perfumes and will for sure find something suitable for you. She strongly believes that the one main thing that differentiates niche and author perfume brands from mass market is the quality of the ingredients that they use. The question she asks is “Where is the truth behind the product, behind marketing?” And the answer is straight forward: “in the passion of the “nose” for the best materials and in the quality of the time”.
The shop is intimate and beautifully decorated in a classical style.
Egoist Royal Parfums
5, Husova St.
A new addition to this market, the shop is located on a winding street that brings you to the famous Old Town Square. The moment you enter shop the shop you find yourself surrounded by the largest selection of niche brands in Prague. The owners started their business in the beauty field in the early 90’s in Samara, Russia and are really passionate about perfume.
Pavel and Elena will give you interesting details about the people behind the brand, as they know most of them personally. Their approach is warm and friendly, and will find yourself captivated by the stories of perfumes they tell. You can choose from a wide variety from the classical Maitre Parfumeur et Gantier, Houbigant, MDCI, Isabey, Montale, Panouge to more modern like Alyson Oldoini, Atelier Flou, Evody, Franck Boclet, Guilietta Capuleti, M. Micallef or the really young and trendy The Vagabond Price, Viktoria Minya and Jul et Mad.
The website also serves as comprehensive encyclopaedia of ingredients, and I do recommend browsing it for improving your general knowledge on perfumes.
Their credo and inspiration for naming the shop is “Be an egoist, spoil yourself with high quality perfumes”, so indulge and visit their shop if you are in town.
Launched back in 2012, the store has a modern, minimalist approach where the product is king: no superfluous decorations, just perfumes.
What you will find in Jakub’s store is a great selection of famous niche brands, creating cohesion with their contemporary brand style. The owner has a long history in the beauty field, starting as a beauty editor for ELLE magazine when he was 18 and then continuing in marketing for luxury brands. It was during these times that he discovered the refined universe of niche perfumery.
Jakub has a savvy approach to the store’s promotion, understanding very well the added value of PR. That is why his business is successful and his shop is always full. The idea of strong individuality and coherence is highlighted by that fact all selected brands have a modern, contemporary feel to them . The price range is generous, allowing for all types of clients to find something suitable.
You will find resonant names: Dyptique, Francis Kurkdijan, Kilian, Byredo, Amouage, Nasomatto, Histoires de Parfums, Editions de Parfums Frédéric Malle, Aedes de Venustas, Mona di Orio, Comme des Garcons, LM Parfums, Boadicea The Victorious, Clive Christian or Escentric Molecules.
There are also cosmetic brands such as Eve Lom, Sisley, Aesop, Egyptian Magic, the Super Elixir dietary supplements or candles from Cire Trudon.
Ingredients is among the few shops around the world to stock both fragrances for women and men by the French luxe brand By Kilian.
You can tell Jakub is a connaisseur by the way he talks about perfume, underlining the importance of quality ingredients, and therefore naming his shop similarly. He believes that in order to create a great perfume, a “nose” must be both a great chemist and an artist.
And there is more coming up: there will be a whole floor dedicated to cosmetics starting in June 2015, so don’t miss Ingredients if you visit Prague.
45, Vaclavske Namesti
Opened in September 2014, Royal Perfumery has the most accessible location, on the commercial street Vaclavske Namesti. The shop is small, but elegant and both the manager, Diana, and the sales personnel enjoy talking to their clients and sharing the perfume stories. In fact they take training very seriously. Understanding and feeling the brand is crucial for introducing the right brand to the right type of client, Diana mentioned. At the Royal Perfumery you will even find the rare and spectacular perfume fountains from Caron.
The selection of brands is eclectic, so chances are you will find a fragrance that suits you: Puredistance, Caron, M. Micaleff, House of Sillage, Bond No.9, Tiziana Terenzi, Robert Piguet, Giulietta Capuleti, Cuarzo Ramon Bejar, Alexandre J, Paul Emilien, Houbigant, Taylor of Old Bond Street and Floris.
The name of the brand is meant to be cross cultural and appeal to all potential clients, both locals and tourists.
The opening hours are generous, you can drop by 7 days a week until 10 pm in the evening.
I hope you will enjoy your stay in Prague and pay a visit to at least some of these niche brand perfumeries. If you have already visited, please let us know about your experiences.
My name is Ana-Maria. I am a perfume lover, fascinated by the sense of smell. Ever since the first time I walked into a niche perfumery 8 years ago, I knew this was going to be a long love story. What I enjoy most is finding out new stories about scent and sharing them on my blog smell-spell.com.
I am a perpetual discoverer in the field of quality, memorable and beyond fashion perfumery. I believe in “slow scent”, in taking the time to choose a fragrance, in allowing the natural steps to happen: listening to the story behind the brand and the perfume, smelling, trying on, feeling and only after that buying.
I am Romanian, living in Prague with my family.