Today I am happy to welcome Georg Wuchsa, the man behind Europe’s biggest online niche perfume store Aus Liebe zum Duft, called First in Fragrance in English.
Aus Liebe zum Duft literally means for the love of scent, and that is the reason right there, why Georg started his business. A raging fumehead just like we are, he made his passion into a career that not only fulfills him, but also brings joy to so many.
Where would I be without Aus Liebe zum Duft?
Now let’s get to know the man behind the thousands of bottles of perfume…
A good day starts with… enough time to enjoy the morning silence and the smell of my freshly-brewed double espresso.
I’d never leave the house without… applying a small dash of patchouly fragrance to make me feel complete.
I always feel good when… I can take care of the day’s work in peace and without being pressed for time.
My favorite thing in the world is… my real home on the North Sea.
The next thing I want to buy is… a ride-on lawnmower.
The place I always come back to is… my Company and the people who have built up Aus Liebe zum Duft with me.
My personal style is… casual with jeans and a shirt.
My favorite perfume… there isn’t enough space here to name all my favourite perfumes.
When I travel, I… have two suitcases: one for clothes and one for the perfumes I take with me.
To relax I need… the wide open plains of northern Germany and the smell of the sea.
I like to gift people with… my passion for perfume.
When I have a bad day, I… should have learned to realize that it is only a moment in time and not something that affects the rest of my life.
I find my inspiration… by dreaming about the impossible.
Something I would never want to miss… are my dogs and the people around me who enrich my life.
My last mistake was… buying the new small Mercedes A Class.
In my fridge there is always… sparkling wine and butter milk and in the vegetable draw is my secret perfume reserve.
On my nightstand I keep… a photo of my home on the North Sea.
The perfect weekend starts with… the sun rising and my garden coming to life with the sound of animals.
My role model is… to strive to be a role model for others.
Something I always want to be asked in questionnaires like this is… questions that I can simply and truthfully answer that mirror my opinions and feelings because so many interviews are based on questions which require answers that people wish to hear or read.
A fridge and a suitcase full of perfume, Georg sure is a man after my own heart.
Disclaimer: Before somebody complains that this is hidden advertising, it is not. I contacted Mr Wuchsa of my own accord and was not and will not be compensated for mentioning First in Fragrance in any way.
Olfactoria's Travels 
Thank you Mr Wuchsa for answering the questions! Indeed, where would we be without his company. If only my fridge were larger, I too would stash my precious perfumes in the cool dark space.
If there was a moisture-free fridge I’d do it too, but bottle-lover that I am, I also fear for the wellbeing of the labels (like the Dior Collectoon Privée ones for example).
I’m glad Mr Wuchsa was game!
Good advice about having a bad day – I try to follow that too. The particular stretch of the A5 near his offices is prone to giving motorists bad days and often features in traffic updates. :-). And of course now I want to know what is up with the new Mercedes A Class…and where his home is on the North Sea. I like Wismar, but I expect Georg stays somewhere more wild and remote than that.
LOL re ‘raging fumehead’!
🙂
I’d like to know the problem with the A Class as well… 🙂
So can I infer from your intimate knowledge of the Bruchsal traffic situation that you have visited the physical store? Oh how lovely that must have been!
No, I have not visited the physical store, but have wistfully driven past the Abfahrt to Bruchsal on a number of occasions. 😉
Aww, too bad. One day, probably in combination with researching some obscure household appliance… 😉
I have to say I enjoyed your post very much. I have always wondered who is the man behind FIF, a store I buy often from and appreciate their customer service and business approach.
Knowing he is a perfume nut like us it makes me like him even more!
I’m glad you enjoyed the post, Ccc.
It’s nice to find a real fumie behind the business man.
Love that he takes a full suitcase of perfume with him wherever he goes. What a wonderful career and lifestyle.
I love that too, Lucy!
Now I’m plotting how to get an extra suitcase by my husband on our summer vacation… 🙂
I enjoyed reading this, and now I would like to visit the plains in northern Germany and the North Sea. It sounds beautiful, wild and unique. Also, a suitcase full of perfume! How lovely.
I love the climate at the North Sea, the cool and salty air is amazing.
Another wonderfully insightful post.
Several of Georg’s answers paint beautiful pictures. I love how philosophical and romantic people in perfumeland often are.
Perfumistas seem to have a keen sense and appreciation for beauty in all forms.
This is one very classy gentleman, Birgit. (No wonder he’s being featured at your blog.) 🙂 I’m really impressed by his answers – they not only give me the sense that he has a genuine and deep appreciation for his life , but also a certain accountability to the people and places that are “home” to him in the broad sense of the word. Lovely!
And I have very classy readers! 😉
I’m sure Aus Liebe zum Duft is a wonderful workplace, and not only because of all the perfume…