Monday Question – What Draws You To A New Brand?

What interests you in a new brand?

What characteristics must a new line have that moves you to take a closer look (or sniff)?

How important are visuals to you?

What is the most important trait a new label must have to entice you? Great perfumer? Huge campaign? Great variety? The novelty?

My Answer:

I am mostly drawn in by the visual concept at first. If I like what I see, I look more closely. If a line is done up all in purple frills, I detect a slight incompatibility in taste and am not inclined to investigate further. The name of  a perfumer I know and like is also helpful. I am more likely to try a new Duchaufour or Ellena, even if I am not immediately drawn in by the visuals.

Once I smell the perfumes, the importance of all the outer trimmings recede, and if I don’t like what I smell, I lose interest, no matter how pretty, elegant or super-designed the whole thing might be.

This week here on Olfactoria’s Travels, is dedicated to a new line. The Introduction follows this afternoon, the reviews of the three new perfumes of this brand are up in the coming days. I am very exited with this new launch, and yes, initially it was the visuals that woke my interest, but thankfully the perfumes are in line with what is visible to the eye.

So stay tuned!

Image source: gomonews.de

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30 Responses to Monday Question – What Draws You To A New Brand?

  1. jedennard says:

    I can think of two factors that contribute to my being drawn to a new brand. One is a positive recommendation from someone whose taste I trust. A second factor is if I identify with the brand’s philosophy/demographic. Once I’ve tested a few offerings of a certain brand, quality is what keeps me interested in it.

  2. Undina says:

    If I have a free access to a brand I didn’t know before I will give it a try even if I dislike the bottle (though, having a wide choice, I might skip those that I didn’t like visually).

    If I have to pay for samples, the main incentive is the same as jedennard mentioned already – a recommendation from somebody who I trust – for example, you, Birgit 😉 Everything else is secondary. I do not have a favorite perfumer who doesn’t work for his/her own company – so nose-behind-the-bottle factor has some weight but not much: does Duchaufour really has time for a new, unknown company?

    There are many brands that are new for me since I’m barely a toddler in perfumista’s years, so for them my next criterion doesn’t apply but If a brand is genuinely new I feel better if it comes up with no more than 3 scents.

    • Olfactoria says:

      The funny thing is, brands that are easily and always available to me, are mostly ignored. I always think, well, I can get that any time, and concentrate on something else. There are whole brands I never once smelled a single perfume of, just because they are there and will be next time as well. I’m strange… 🙂

      I think you will be pleased with the brand I’m going to showcase this week, firstly because I recommend it ( 😉 ) and because there are only three scents in the line…

  3. lady jane grey says:

    Well, visually it shouldn’t be a complete “meh” – becasue then I wouldn’t be tempted to test it. I’d also appreciate having trustworthy people behind, like Linda Pilkington or Mona di Orio, they obviousoly know what they talk about (and do) – what I mean is there is always a homepage or introduction for a new line : it can be a marketing blah-blah, or a meaningful text. A huge marketing campaign would be, in fact, contraproductive for me, I like it rather cosy – aka for the Aficionados with acquired taste ;-)…. And then, after all that, I’m curious and go to sniff the concoctions…

  4. Ines says:

    If I’m in a store, than a visual identity is what reels me in (and pink doesn’t work, ever).

    But, if I’m reading about something new that got positive reviews I trust, nothing else is important for me to want to try it. Or, if I know it was made by a perfumer I recognize as having done some of my favourites.

  5. Marie says:

    I can’t say that I’m drawn to lines as such, and I’m rarely exposed to fragrance commercials of any sort.

    What makes me take a closer look at a line is if I either sample/smell a fragrance from the line that I happen to like or if I read a favorable review of a fragrance from some line, particularly if the reviewed fragrance happens to be within a category that I like – e.g. a chypre or a floral.

    Visuals don’t mean that much to mean, I’m more oriented towards auditory input in general, which plays virtually no role in this matter.

    • Olfactoria says:

      It is interesting that you are not influenced by visuals, I imagine that can be quite helpful.

      • Marie says:

        I don’t think that I’m completely above being influenced by visuals – I imagine none of us are – but I’m not as aware of my visual physical surroundings as many others I know . I’m very influenced by sounds – in good and annoying ways – and by music. Sounds/music influence my mood a lot. For instance, I remember the Chanel Egoiste commercial very vividly because of the music that was used from Prokofiev’s Romeo and Juliet. I remember way better through my ears than through my eyes. So, perfume brands out there. Connect your fragrances to music, and I’ll be hooked 🙂

  6. Tara says:

    When you were referring to attractive visuals B, were you thinking of PG or Kilian H by any chance? 🙂

    Like others, I chiefly get interested in a line because of consistently good reviews by people whose opinions I trust. On top of that though it is a combination of quality and interesting concept – nice packaging always helps!

  7. deeHowe says:

    Visual appeal, story (the oerfumer’s, or the idea behind the perfume)’ and packaging play an important role, but it’s the perfumista’s who make or break the decision making process for me: in comedy, I like the comic’s comic; in perfume, I like the perfumista’s perfume! There’s automatically a bar set— even if it’s not to my personal taste, but a bonafide ‘fume loves it, then I’m willing to go try it!

    • Olfactoria says:

      Same with me. A Perfumista’s perfume – that sounds good!

      • Marie says:

        I can relate to that as well although I’m much more of an emotional sniffer than anything else.

        An example of Dee’s point for me would be wanting to try the big orientals that I read about here. I’ll never be an oriental fumehead, but that doesn’t mean that I want to miss out on what makes an oriental good. Eventhough at the end of the day I’ll be craving a floral that makes me feel the way Mozart’s Piano Concerto no. 21 sounds 🙂 I

  8. annemariec says:

    The single most important thing for me is availability of samples. If samples and shipping to Australia are inexpensive, I’m in. Lines that make it hard to sample, or are coy about shippign and shippingn costs, I tend to ignore.

    My sense of the imaginiation, the creativity, the aesthetic intent, is my next criterion.

    Visuals last. Which in the case of a new line I have just discovered thanks to perfume Smelln’ Things, is fortunate. It’s called Bud parfums. See:

    http://perfumesmellinthings.blogspot.com/2011/09/and-where-men-are-ugly-bastards-bud.html
    and
    http://perfumesmellinthings.blogspot.com/2011/08/where-women-glow-bud-parfums-of.html

    Bud Parfums is so no-frills it doesn’t even have custom designed bottles and labels; you buy in a plain screw top bottle and, if you want to decant it into a bottle of your own. The website is also very no-fills. http://www.budparfums.com.au/ And that is putting it kindly!

    The perfumes? Most interesting. ‘Sophia’ is so far my favourite – just gorgeous. ‘Ugly Bastard’ – also very good (I think, sample only just arrived yesterday).

    • Olfactoria says:

      I was thinking of your when I saw the Bud reviews, there are not many Australian brands. (BTW do you know One Seed? An Australian natural perfumer, looks nice.) 🙂
      I guess Bud is a bit too basic for me, visually speaking, but I have to say I never tried the perfumes, so it’s easy to dismiss them.

      • annemariec says:

        No, had not heard of One Seed, so thanks – I’ll give it a go. Bud is very easy and cheap for me to sample, otherwise I would have skipped it too!

  9. civava says:

    As a young girl I was often charmed and misled by nice perfume bottle. I sometimes bought perfume just because the bottle was so pretty. Not anymore. I admit I look when sth catches my attention but if the content is not the right one I don’t really care anymore. I forget it in a moment.
    Through my discovering the world of perfumes I became picky but if I like it immediately I buy it. Unless the price is abnormal of course. But that didn’t happen for a long time. Luckily for my wallet ;-). Now the quality prevails but nevertheless the whole picture must fit together.

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