What interests you in a new brand?
What characteristics must a new line have that moves you to take a closer look (or sniff)?
How important are visuals to you?
What is the most important trait a new label must have to entice you? Great perfumer? Huge campaign? Great variety? The novelty?
I am mostly drawn in by the visual concept at first. If I like what I see, I look more closely. If a line is done up all in purple frills, I detect a slight incompatibility in taste and am not inclined to investigate further. The name of a perfumer I know and like is also helpful. I am more likely to try a new Duchaufour or Ellena, even if I am not immediately drawn in by the visuals.
Once I smell the perfumes, the importance of all the outer trimmings recede, and if I don’t like what I smell, I lose interest, no matter how pretty, elegant or super-designed the whole thing might be.
This week here on Olfactoria’s Travels, is dedicated to a new line. The Introduction follows this afternoon, the reviews of the three new perfumes of this brand are up in the coming days. I am very exited with this new launch, and yes, initially it was the visuals that woke my interest, but thankfully the perfumes are in line with what is visible to the eye.
So stay tuned!