Until relatively recently I felt that exciting releases were relatively few and far between.
While the five hundredth variation on synthetic oud and pseudo Middle Eastern perfume is pushed onto the market there are exciting houses like Vero Profumo and Bogue Profumo taking classic themes and pushing them to the edge and beyond. These are not perfumers releasing endless micro variations. Their releases so far have been bold and exciting and not just an intellectual exercise or art perfume, no, the perfumes actually smell good. Amazing.
I first came to learn of Bogue when the now famous (or is that infamous? Editor’s Note: I’m quite sure it’s infamous!) Cookie Queen Val sent me a sample of Bogue’s original Cologne Reloaded.
Over the course of a few wears I fell in love this amazing birchy cologne, so with the first of Antonio’s offerings firmly under my skin I eagerly anticipated the release of another. Soon after, I was reading all sorts of wonderful comments about another more animalic addition to the Bogue fragrance family and I simply had to try it.
MAAI is the latest offering from Bogue Profumo the Italian niche brand of Antonio Gardoni.
I will admit I was scared of reviewing MAAI. What if I didn’t like it?
I need not have worried.
I not only like it, I love it.
I love it so much that reviewing MAAI now sets a different challenge.
When I really love a fragrance I don’t want to pull it apart. I just want to shut down the analytical part of my brain and enjoy the smell. Sure, there is this note and that note and they present in this way and that but ultimately this smells unique. It smells like MAAI.
MAAI includes notes of aldehydes, tuberose, rose, jasmine, resins, musk and civet.
Perhaps the best way to describe MAAI is animalic forest undergrowth.
There you are sniffing your way through some stinky moss and *whack* you’re slapped across the face with a healthy dose of shaving cream.
It remind me of one of my all time favourite fragrances YSL’s Kouros and like the mighty K, MAAI smells like a barbershop fragrance mixed with an old school animalic chypre. It’s an amazing combination.
MAAI simultaneously smells clean and dirty.
Fresh and lived-in.
Sanitised and human.
The contrasts continue with the fleshy florals smelling brand new one moment then ready to decay the next. They are almost decaying. The petals are drooping and the flowers are ready to fall.
MAAI smells classic and modern.
I must admit that I’m not entirely sure I would have realised MAAI was a modern fragrance if sniffed blind. Well not at first anyway. It could easily pass for a classic chypre from early 20th century or a barbershop fragrance of the 70s/80s.
This is the most appealing aspect of what Antonio has accomplished with this fragrance.
Instead of simply creating an old fashioned fragrance with modern materials he has captured the essence of the old while keeping the whole modern and original.
So what are you waiting for?
This is an absolute must try for fans of barbershop fragrances and animalic chypres.
Thanks to Bogue we have 8 samples of MAAI to give away.
This giveaway is open to all readers worldwide. To enter you must leave a comment on this post about your favorite chypre or barbershop perfume and the reason why you think MAAI would be great for you.
The giveaway is open for one week, the winners will be determined by random.org and posted on the blog.