Imagine you have a daughter, son, niece, nephew, godchild or other young person you are close to. How would you introduce them to the world of fine fragrance beyond Britney Spears and Justin Bieber?
Which line do you find especially good as a “starter line” into niche perfumery?
What about the classics? Too much too soon or just the way to go?
How would you kindle appreciation of the art of perfumery in the next generation?
(Thanks to reader Empliau for the idea to this question.)
I think perfume, just like art, or oenology or any kind of cultural interest, even fashion, is a thing that warrants and profits from an introduction, ideally by someone who is passionate about it.
Niche lines that are great starting points on any individual journey into perfume are the ones that are close to the mainstream in the sense that they do not demand too much from the wearer. Atelier Cologne, Annick Goutal, Ormonde Jayne all come to mind as lines that are accessible, easy to wear, pretty but still a big cut above most mainstream offerings.
I don’t think it is a good idea to start with an Amouage or a Serge Lutens, nor would the classics like Guerlains or Chanels be my first point of introduction. There is time for that later.
I also think that perfume needs to be – to a degree – age-appropriate, there are always exceptions of course, but in general I think most fourteen year-olds wear Eau D’Hadrien better than Chanel N°5.
What do you think? How would you get a new perfumista started?