Neela Vermeire is an incredibly warm and loving person I had the great fortune to personally meet in Vienna. She is also the creator of arguably the best niche launch in recent history. Her line is all about passion, quality, details and small distribution. Everything a true niche line should be about.
Neela is her perfumes, she stands behind them, she is the driving force, she is Bertrand Duchaufour’s most difficult client (no doubt he said that with a smile). Her India Trio, Mohur, Trayee and Bombay Bling! was a huge success and we all cannot wait for the September release of Ashoka.
Today we are grateful she agreed to answer my questionnaire:
A good day starts… with a freshly brewed pot of coffee.
I’d never leave the house without… keys, money and sunglasses.
I always feel good when… I make time for others, work and also manage to do yoga and meditation.
My favorite thing in the world is… a great and meaningful conversation with anyone – strangers, family and friends
The next thing I want to buy… (when I can) is a lamp from the Danish designer Poul Henningsen.
The place I always come back to… is Paris (feels like it).
My personal style is… rather anti-trend but casual chic. I love mixing textures, pieces of jewellery and playing with colour – I enjoy wearing colourful accessories made by talented artisans/designers from all over and also love anything made for me in India.
When I travel… I immerse myself in local culture, food and flower markets, food, wines, art and music…love taking photographs.
To relax I need to… switch off my mind from computers and phone.
I like to gift people with… my time and give them the attention they may need.
When I have a bad day… I try to take a step back – view things objectively, try spend time doing yoga and meditation. Helps me recalibrate from being upset to being calmer.
I find my inspiration in… many things! It can be from anything I see or do in my daily life in Paris, like meeting fascinating people, reading, my travels, nature, music I listen to and all other forms of art.
Something I would never want to miss is… meeting/speaking with my dear friends and family who live far, experience nature and visit great exhibitions, see concerts and opera especially baroque opera.
My last mistake… (more a regret rather than mistake) was not buying a painting from an artist I had exhibited. Sadly, he passed away a month later rather suddenly. I now believe in carpe diem.
In my fridge there is always… a variety of vegetables, condiments, bacon, cheese, wines and champagne….
On my nightstand I keep… my precious copy of Meditations by Marcus Aurelius, a few books by the Dalai Lama, Carl Jung, a few Perfumery books, lavender oil, lip balms, hand cream…
The perfect weekend starts with… a walk in Paris – for example up to Montmartre or another area of Paris or a drive outside Paris to see some nature. Extremes but that is how I love to spend some free time. My neighbourhood Parc Monceau is wonderful day to day and so is the daily food market area on rue Poncelet or rues Levis or rue Lepic. There are many wonderful areas just outside Paris and it is great to just get away for a day or two.
My role model is… (tough question) because I have admired and learnt from ALL the amazing women in my life or people I have met like late Mother Teresa, my paternal grandmother who was an amazingly interesting lady, my mother who has done several charitable things in her life for others and all the women I have known in all the countries I have lived in – they have always helped other women by being mindful mentors and also helped themselves by not being over competitive or ruthless with others. Thinking of others seems to be the key here. We need support and give support to other women in this world (much more than we can ever reach out and ask for or even imagine what people might need). We do not need to pull others down from climbing up – never understood the jealous mentality. We all have a place here but we can all get rather self-centered. We need to evolve in our minds, hearts and souls to achieve something worthy in life.
That was one long sentence!
Something I always want to be asked in questionnaires like this is… my sun sign and ascendant sign? Pisces ascendant Leo. And my favourite types of music? I love all but enjoy listening to the blues and baroque.
I’d love to spend a weekend walking through Paris with Neela, we’d have a lot to talk about.
Do you know NVC perfumes? What is your favorite?