A Visit At Jo Loves In London – And A Giveaway!

My dear friend and loyal reader M., known around the blogosphere as Lady Jane Grey, was kind enough to share her account of her recent visit to the Jo Malone showroom in London. Let’s welcome M. and thank her for her first (and hopefully not last) guest post on Olfactoria’s Travels. Be sure to leave a comment to be in the generous draw!

By Lady Jane Grey

I’m a foodie and a fumie – and London is perfect for those two study objects of mine. Thankfully, this year I had to travel to London for work almost every month, so lots of research could be done…

The days are busy then: at 7.30, before starting work, I’m already sitting at the restaurant/bakery to experience food from a new cook – but then again, this is a fumie blog, so I’ll have to stop chatting about food …

My perfume story started back in 2006, and Jo Malone’s airy creations quickly became a staple in my young collection. For me Jo Malone is the queen of translucency in perfumery – her scents are like aquarelles, painted with the light and expert hands of a master. Her Grapefruit, Lime, Basil & Mandarin, and Amber & Lavender have accompanied my days every year from May until September. And there were Jo Malone candles around my apartment, and her bath products in my bathroom.

The Jo Loves showroom in Chelsea, London

Although her company was acquired by Estee Lauder in 1999, she kept working with them until the end of 2006. After Jo left the company, my relationship with the brand started to cool down slowly, but perceptibly and for the past 2-3 years, I wasn’t that excited about the new releases by the house anymore (I didn’t even try them, to be honest).

But then, by the end of 2011, Jo Malone announced her return to the world of perfume under the name Jo Loves and in December the same year, I legged it to the Jo Loves booth, her pop-up store at Selfridges. I sniffed the candles and all four fragrances launched:

Gardenia – I’m not a white floral type of person, but should I marry again I’d wear this soft creamy scent.

Pomelo – I love the fruit and its tart and bitter sweetness – and that’s exactly what you find in the bottle. Delicious !

Orange Tulle – oranges and flowers in a bottle – very feminine.

Green Orange & Coriander – a fresh & clean & green perfume with a pretty fair lasting power for a citrus. This one I took home.

The booth disappeared from Selfridges after the Christmas Season, and I felt neglected and unloved by Jo: her website delivered fragrances only within the UK and there wasn’t a chance to get and try samples. Early summer this year three new perfumes were launched, but there was no change in her distribution politics.

During my last visit in London, sometime in late spring, I accidentally found her office (opposite Ormonde Jayne’s boutique in Chelsea), but there was no shop. How annoying!

Therefore I was tremendously happy when few weeks ago, I received the notification about the possibility to visit her new showroom by appointment. I asked for a date immediately – the communication was smooth and fast and so it happened that last Friday at 4pm, I rang the bell to the Jo Loves Showroom.

A stunning young lady came to welcome me and showed me around the premises. Apparently, it’s the office only – where Ms. Malone comes to work every day. What I could gather from Vierka, my charming guide, she seems to be a lovely boss too.

I was, of course, very curious about the new Mango series: Now, fruit notes are tricky, can easily turn out artificial, but if somebody can master them then it’s Ms.Malone.

There are three of them in the series (the perfumes are produced in Devon, West England):

Mango Nectar – the sweetest of the three, all honeyed juiciness to bite in (you know the feeling, when eating a really ripe mango, and the juices are dripping all over you?)

A Shot of Oud over Mango – I couldn’t imagine Oud with fruit, but it’s a mellow wood note, with just a tad of smoke. It’s Zen.

A Shot of Thai Lime over Mango – it unites everything I like about cologne: it’s tangy and sharp (just a little bit though) and fruity and sweet (and even my husband loves it, I simply had to buy it…)

I couldn’t resist to buy Pomelo as well, plus a candle.

The candles have three layers – the top is lemongrass, which smelled very relaxing to me. But I really started to swoon, when I got a whiff of lemongrass mixing with the middle layer of amber. Oh my, so nice …(the third layer is Tiaré flower).
The second candle contains layers of Frangipani, Wild Reseda and Tuberose.

Lady Jane Grey happily sniffing away

I have some very good news for Jo Loves lovers: early next year the flagship store should be finally opened, I couldn’t get the exact address, but it will be in Chelsea. Well, Jo lives in Chelsea – it’s a nice enough place to live, love and work.

Further, the website will ship abroad soon. (I tried to persuade Vierka that a sample set would be a welcome addition for all fans as well…).

And I left the best news for last: PINK VETIVER! Yes, I was allowed to try the newest fragrance, which will be launched on October 1st. It’s a sparkling, peppery vetiver – with just a shadow of sweetness. And yes, I want it. 🙂

I offer a 5ml decant of each, Green Orange & Coriander, Pomelo and A Shot of Thai Lime over Mango, if you tell me in the comments what your favourite cologne-style perfume is, and why.

The giveaway is open to anyone worldwide, the winner will be determined by random.org. The prize will be mailed after October 8.

Image source: M.B., joloves.com

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97 Responses to A Visit At Jo Loves In London – And A Giveaway!

  1. Sandra says:

    I loved your write up Lady Jane Grey! Thank you for sharing your experience with us. I was always a fan of Jo Malone and I look forward to trying her new creations. The new vetiver sounds interesting. No need to enter me in the draw.

  2. Undina says:

    Lady Jane Grey, thank you for sharing your trip. I was curious how that “by appointment” worked (I also read that Note recently).

    I was (and still am) a big fan of Jo Malone (brand) – more than 10 bottles and decants in my collection speak to it – and tried following the development of the new brand from Jo Malone (person) but I’m still unclear on the whole concept. Most of their perfumes aren’t available. Period. Not only to ship to the rest of the world, but at all.

    I can think of a couple of perfumers/brands that could probably pull it off – all that more than exclusivity and unavailability. But being a Jo Malone fan and defending that brand again and again in the Perfumeland, somehow I do not think that Jo Loves is one of those couple brands.

    No need entering me into the draw: I tried (and actually liked) two out of three perfumes you’re offering so, as much as I disagree with their business decisions I still wish them success, I’d like to leave more chances to others.

    • Lady Jane Grey says:

      I know exactly, what you mean, Undina and in fact, I’m with you on this: I felt to be let down by Jo as well. BUT allegedly they are going to ship from their internet site off the UK too very soon.

    • Charlotte says:

      Dear Undina,

      Thank you for following the JO LOVES journey and for subscribing to The Note. Please would you kindly send your email address to Michelle at customerservice@joloves.com and she will provide you with samples to try and answers to your shipping questions. We would love to welcome you to the JO LOVES showroom if you are in London and look forward to sharing new JO LOVES store details via The Note in 2013.

      Kind regards
      JO LOVES

  3. Irina says:

    a warm welcome to Lady Jane Grey and thanks for sharring
    would love to be entered the draw- I have no other way to get to know this brand
    my fav. cologne- style fragrance is “O” de Lancome, easy to wear, summery, stylish

  4. lucasai says:

    Good morning, Lady Jane Grey!

    What a generous draw! I discovered the Jo Loves brand and I emailed them regarding samples and got a very polite mail chit-chat with one of the workers who offered me to send carded samples of few Jo Loves fragrances and I really got 3 of them to try. I especially liked Green Orange & Coriander.

    This might be my new favourite cologne style perfume, but I also love Eau d’Hadrien and Limone di Sicilia by I Profumi di Firenze

  5. My favorite cologne style fragrance is Hermes Les Colognes Hermes Eau de Pamplemousse Rose.Is so light and refreshing and never fails to uplift me

  6. poodle says:

    I don’t have any true loves in the cologne style scents. I guess the one I like the most so far is Thierry Mugler’s Cologne. Eau d’Hadrien is nice but disappears quickly. Thanks for the draw.

  7. Sassa says:

    Jo Malone Grapefruit has been a constant in my collection. It’s my favorite cologne scent since it does not skew so masculine (at least to my nose) and is appropriate everywhere. I can’t wait to sample the others. Thanks for having the draw!

  8. Lady Jane Grey says:

    Well, one can’t go wrong with Jo Malone’s Grapefruit (I still could bath in it…). You should try the Pomelo then !

  9. Tara says:

    Lovely to see you M! Really enjoyed your write up on your relationship with the Jo Malone brand and now the new Jo Loves. I never got the samples I requested and failed to chase them up so it was good to hear more about the scents from you. I like the sound of the new Lime Over Mango the most.

    I definitely would have enjoyed hearing more about your London culinary experiences – bet you could recommend some great places to eat!

    • Charlotte says:

      Dear Tara,

      We would love to send you the samples that you requested and kindly ask that you email Michelle at customerservice@joloves.com to let us know which JO LOVES fragrances you would like to try.

      Many thanks
      JO LOVES

    • Lady Jane Grey says:

      After I came home from London I couldn’t stop wearing Lime over Mango for a week – which is very unusual with me (even two days the same is rather an exception!). I can only recommend it 😉
      Well, I was thinking about having a travel&food blog already, since I travel so much – but even because my life is so erratic it would be a rather messy blog… But you know what, I’ll write a food report from London – just for you (will get your address from B ). It’s a deal ?

  10. Olfactoria says:

    Thank you for agreeing to guest-post, M.!
    I loved living vicariously through you, I’ll go to Jo Loves myself come October, thanks to you, I’ll be perfectly prepared. 🙂

  11. Elizabeth Watson says:

    What a wonderful giveaway! The only Jo Malone fragrances I have are Violette and Red Roses–I like them very much. I would love to win the Jo Loves… decants. My favorite cologne-style perfume is Hermes Le Jardin sur le Nil.

  12. Darilyn says:

    I actually do not have any cologne scents, but would love to experience
    Jo Loves…they sound divine!

  13. shylotus says:

    Wonderful post, thank you. My favorite cologne style perfume is, of course, Jo Malone’s White Jasmine & Mint. It literally feels like a dewy morning in a summer garden at a favorite cottage of mine in Hampshire. I find it to be the most unusual, yet gentle of the Jo Malone collection. Thank you for the draw!

  14. Lady Jane Grey says:

    Oh, a cottage in Hampshire – now that sounds lovely ! And the cool and elegant White Jasmin & Mint is the matching scent.

  15. Lyubov says:

    Hello, Lady Jane,
    Nice to meet you here and thank you for the traveler’s impressions and perfumista’s passion! And the generous draw, of course!
    My cologne time is not much different from yours, neither from the others’ – beginning in May *this year earlier due to a conference in Albania in April*, ending just around my birthday in October.
    I tried colognes in winter *like Eau de Musk – Narcizo Rodrigues* but it works only on really hard days when everything else is harsh and insulting.
    This summer my inevitable choice were Concentré de Pamplemousse Rose by Hermes, Aqua Allegoria Herba Fresca by Guerlain and the Fig of Marc Jacobs. I do love Un Jardin Sur Le Nil and Eau des Merveilles but somehow they didn’t fit over the last few months. However, I am longing for Allure Home Sport Cologne, Cologne by Thierry Mugler and the last best I found in june – Eau Noire from La Collection Privée of Dior – all the three soothing the senses and refreshing the system!
    My last Jo’s possession is this spring’s edition – White Lilac and Rhubarb and it is far from the cologne’s durability – great sillage like a cloud of wind-blown lilac blossoms drifting in the air around me! With a twist, of course! But what is more interesting, I found that the combination of English Pear & Freesia and Cologne Intense Oud & Bergamot is a highest extent of temptation – for both men and women. And I resisted it with the only thought that I already bought a set of 4 from the Hermessence line and the above mentioned lilac cloud…
    ‘Jo Loves’ sounds intriguing – especially Pomelo and A Shot Of Oud Over Mango! Cannot wait to try them!

    • Lady Jane Grey says:

      Loved your description, Lyubov. Here & there I tried colognes on cold days, but it doesn’t seem to be their “lifestyle”: they appear spiky sharp, or overdosed with cumin, etc. My vote goes for Eau Noir by Dior Collection Privee…

  16. carole macleod says:

    Lady Jane,

    You are really lovely-thank you for sharing the details of your visit!

    i love Jo Malone-i remember reading about her early success in British Vogue. She Seems like a really lovely person.

    i like her Grapefruit cologne, and her 154 scent. My favorite is Tartine et Chocolat, because it’s so lemony and refreshing, and it has no alcohol in it, so it’s really nice after a bath or shower.

    Thank you for the draw,

    Carole MacLeod

    • Lady Jane Grey says:

      Thank you, Carole ! Unfortunately, I don’t know the parfum Tartine et Chocolat 😦 (must be like Tarte au Citron)

      • carole macleod says:

        It’s a Givenchy children’s cologne. It’s not baby ish at all-it has lemon, pennyroyal, and rosewood. It’s very lemony, and it’s interesting. I just love it! I am an Eau d’Hadrien fan, and this shares some notes of the original Hadrien. It may be an alcohol free children’s cologne, but it has lots to keep me interested, and it has great longevity.

  17. Marte says:

    I don’t think I own any colognes actually. Do Chanel – Cristalle EDT or TDC – De Bachmakov count as colognes? I also like L’Occitane Citrus Verveine. But i would love to try these from Jo Loves, they sound lovely 🙂

    • Lady Jane Grey says:

      Hm, I wouldn’t call de Bachmakov a cologne, but it’s nice anyway. The scents from Jo Loves are definitely worth to discover !

  18. Suzanne says:

    Lady Jane Grey, it’s so nice to see a photo of your lovely self, as I always read your comments here at OT and almost feel like I know you! Enjoyed your write-up very much — the mango scents sound really good, especially the Shot of Thai Lime over Mango. No need to include me in the drawing though, as I was fortunate to receive a sample of Pomelo from another blogger and will eventually seek out the mango one.

    The Jo Loves packaging has a great look, reminding me somewhat of Frederic Malle. That color combo of red and black strikes me as very London-ish, for some reason.

    • Lady Jane Grey says:

      Thank you, Suzanne (*blushing*) ! I like their packaging very much (in fact, I work in packaging…) – it looks elegant and also helped me transporting the precious juices with no breakage/leakage back home to Vienna.
      And yes, you should definitely seek out the mango one 😉

  19. CiaoEdie says:

    I have been really curious about this brand and hope to be able to try some of the fragrances someday. My favorite cologne is the very classic Chanel Eau de Cologne.

  20. susan says:

    I had the opportunity to try Gardenia and Green Orange & Coriander, and I thought both were extremely well done.

    I would say my favorite cologne-style fragrances are the original 4711 (can’t go wrong with that) and Dior’s Escale a Pondichery. Love, love, love its tea + jasmine + cologne goodness.

  21. Joaquim says:

    I can’t stand most cologne-y scents, but Ormonde Jayne’s Isfarkand because the mandarind-pink pepper-vetiver is a winner combo (OJ is one of my favourite houses!).
    Thank you for the draw.

  22. Lady Jane Grey says:

    Mandarine and Vetiver ? Would make a nice Cologne … 😉

  23. Melis says:

    Please do not add me into the draw. But I did want to share my favourite two colognes. They are/were created by natural perfumers. Boronia eau de cologne by The Scented Djinn which is sadly no longer offered. And Etrog “oy de cologne” by Ayala Moriel which is readily available. There is something about the citrusy effervescence that feels so “alive” in those compositions that I have not yet experienced in other colognes. Like sunshine and smiles in a bottle. 🙂

  24. My favorite cologne is Mure et Musc Cologne by L Artisan Parfumeur, there’s the smell of blackberries, but it’s a blackberry field in coolness of morning, green, sharply citrus with the sweetness hidden underneath.

  25. Ana says:

    Thank you Lady Jane grey for the very generous draw!I Coudn’t say I’m a very big fan of the cologne type scents, but I’m still curious about the Jo loves line!My favourite cologne type fragrance is Diorella,I love the tart opening that morphs into this mossy floral with a ripe slightly garbagey note to keep things interesting.

  26. DRTVrMoi says:

    This summer I lived in two dichotomous scents. For the day/work, I sported the clean, slightly fruity Abdul Kareem Egyptian Musk oil. It’s a comfort scent in a chaotic world. For evenings/weekends, I refused to put away my bottle of Bottega Veneta. To the world, I’m librarian-boring. In my mind, I’m in a black bikini on the pink sands of Sardinia.

  27. Maureen says:

    I have never tried Jo Malone’s fragrances. These all sound lovely. My favorite cologne type fragrance is O de Lancome… since the early 80’s I always have it for summer. Thanks for the draw.

  28. LCT says:

    Like you, Lady Jane Grey, Jo Malone was my gateway to perfumeland and there are still many in my collection. My favorites are Pomegranate Noir, Lime Basil Mandarin and 154 but other colognes from the line have held the ‘favorite’ spot in the past. I would love to try some from the Jo Loves line! Thank you for the draw.

  29. rosiegreen62 says:

    My favorite colognes are the classic 4711, Eau de Imperial Guerlain and Eau de Lalique. I have only tried a couple of the Jo Malones but they didn’t last long enough. Thanks for sharing a great review and hosting the draw.

    • Lady Jane Grey says:

      Rosie, I found the Jo Loves scents are having a rather good lasting power : Lime Mango keeps on my wrist the whole working day.

  30. Civava says:

    I love Mandarine-Bazilic from Guerlain and I remember liking Thierry Mugler’s Cologne too. I find these Mango variations very appeling. I like mango as a fruit and it has so many different tastes. Jummy. Pink Vetiver also sounds very interesting.

  31. dremybluz says:

    Thank you for your wonderful post and giveaway. My favorite of all my Jo Malone choices is Rose Water and Vanilla Intense. I wish all her fragrances had such staying power. I love Guerlain’s Aqua Allegoria Pamplelune. It is a zesty pick-me-up I like to use all year long.

    • Lady Jane Grey says:

      You’re right, the lasting power is the weak point of colognes – nothing’s perfect. But as I mentioned earlier already : I cheat (and re-apply…)

  32. annie says:

    As I age,I no longer find the need to splash amber or vanilla,or,such,on my ‘heaving bosom’…I find I need something a bit lighter,fresher,and THIS IS HARDER TO FIND,if you’ve lived in heavy orientals!….These sound absolutely wonderful…please enter me…(crossing fingers)

    • Lady Jane Grey says:

      I’d be curious how you’d find the Jo Loves scents – I’m the oriental type as well, swooning over amber and oud, but sometimes one just needs a proper brake…

  33. Lavanya says:

    how fun-Lady Jane Grey!! Jo Malone was one of my first niche loves too when I started (in 2006 too!)..I liked the aesthetic- it was so different from the uber perfume-y or synthetic-y perfumes that I wasn’t very enthusiastic about at that time (Ofcourse now I like the perfume-y perfumes). It also helped that the JM SA at my local Neiman Marcus was a doll (unlike many of the others). My favorite was the (not so popular on the blogs) Pom Noir and (the pretty popular) also the Orange Blossom Cologne..A shot of Thai Lime over Mango sounds sooo yummy!! And I am sure I will like Orange Tulle. Hopefully they should be available for sampling soon.

  34. SonomaVelvet says:

    Well, I am very intrigued. I love perfumey perfume, but also have a fondness for more cologne style fragrances. I really love Chanel cologne even though it doesn’t last, I”m with you and just put it on again. I like Eau d’Hadrien too and find I use Guerlain’s AA’s regularly when I know I’m going to be in close contact with others and don’t want to cause anyone olfactory distress. It’s a line I walk between needing to please myself and yet not be causing any offense. I have a few Jo Malone’s that fit in that category,Nectarine blossom and honey, Orange blossom, though I almost never wear that one on it’s own, more when I’m wearing something else that seems like it could use a bit of Orange blossom oomph. I like Vintage gardenia, although that doesn’t go in my ‘safe in close quarters’ category. I will wear Dark amber gingerlily anytime, anywhere though.
    Anyway, I would love love love to smell the new fragrances from Jo Loves. The more so, now you say it could be possible to acquire them somehow in the future. I was almost afraid to try samples before, fearing developing a big crush on one of them and not being able to get a bottle.
    Thanks for the draw, I enjoyed reading about your adventures and hope to read about more in the future. Fine with me if you include some foody anecdotes as well.

    • Lady Jane Grey says:

      It’s a very interesting issue you mentioned above, SonomaVelvet : that of olfactory distress. Now Jo Loves scents were a perfect example for very well made fragrances – without the danger of “insulting” anybody. The more I think about it the more I have the feeling that I should have bought that Gardenia. Just a tiny spritz of it (or of Pink Vetiver?) and you’re prefect !

  35. Missionista says:

    Thanks for the write-up. My favorite cologne style perfume is Atelier Cologne’s Trefle Pur. It is unlike anything I’ve ever smelled before (although I am a bit of a n00b.) I’d love to be entered in the drawing.

    • Lady Jane Grey says:

      Finally, Atelier Cologne – I’m so happy you mentioned them, becasue they are one of my favorites. And Trefle Pur is the best (followed by Orange Sanguine). I’m curious about their new Vetiver and Rose !

  36. Monica H. says:

    Funny the first cologne style perfume that comes to mind is Guerlain Pamplelune and Herba Fresca… they never let me down =)

  37. annemariec says:

    Oh I’d love to be part of this very generous draw. I’m in Australia and have been wondering when I coudl get a chance to try Jo Loves. My favourite cologne style (at the moment!) is Un jardin sur le Nil. I’m also a long-time fan of Eau de Givenchy.

    Many thanks for the mini reviews. My 10 y.o. daughter loves anything mango. One day I might be able to get one of the Jo Loves mangoes for her. Mango Nectar would probably suit her the best.

  38. Radmila says:

    wow this is a great great giveaway – more so because i am a huge fan of jo malone early parfumes, but they are impossible to get in my country Ukraine. My fav cologne is Jo Malone iris and white musk – but i still do not own one,,, I am eager to try Jo Loves parfumes!
    Thanks a lot
    Radmila, rada76@Mail.ru

  39. Michael says:

    Thanks so much for sharing your visit at Jo Loves! It is so fun to live vicariously sometimes, this was definitely one of those times 🙂 And thank you for the draw as well!

    I don’t have a huge selection of colognes, but the one I favor the most of what I have is Andy Tauer’s Cologne Du Maghreb. It is very fresh and uplifting, with a lot of delicate complexities that I just love for a pick-me-up.

  40. muza says:

    Thank you so much for sharing your great experience at Jo Loves and for the draw! My favorite colognes are Trefle Pur and Grand Nerori by Atelier Cologne. They both have a perfect lasting power for colognes (and I believe they’re 15% concentrated so it’s not a usual cologne) and smell sooo nice!

  41. ruby clover says:

    I haven’t tried anything by Jo Malone yet, but I’d love to! My favorites are spicy, churchy and mysterious scents like Serge Lutens 5 o’clock Gingembre and Fille En Aiguilles, By Kilian Straight To Heaven, Annick Goutal Ambre Fetiche and Duel. Thanks for the chance at winning these lovely sounding fragrances, the coriander and thai lime ones sound really interesting!! I loved reading the post too…what a dream to be able to travel around the world sniffing perfumes 🙂

  42. Lady Jane Grey says:

    Well, I’m in the lucky position : travelling for work – and after work I have some spare time for sniffing 🙂

  43. Manuela says:

    Hi There,

    Thanks for the wonderful insight into Jo Malone. I’ originally from London and in Vienna, I miss walking into her stores and spending an hour trying on everything. Over and over again. Malone really has the best customer service. I even got a free pre-flight massage once or twice.
    Aside from that, my cologne of choice would be Marc Jacobs’ Rain. Somehow it just revitalises me. And I’ve been out of it for a while now and can’t get it anywhere 😦

  44. hajusuuri says:

    Thanks for sharing your experience and for the generous draw. The cologne I have in (infrequent) rotation is Jo Malone Vintage Gardenia. The cologne I aspire to own were it to be available in a smaller bottle is Les Exclusifs de Chanel Eau de Cologne.

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  46. Vanessa says:

    Hello, Lady Jane Grey – nice to see you guesting here! Is that a verb? I very much doubt it. Was interested to read about this line which had passed me by completely. Love your description of JM as the “queen of translucency”. And you blend in so well in that picture with the livery of the Jo Loves store!

    I fancy the gardenia scent most of all – also for the hypothetical wedding I don’t see in my future any time soon. : – )

  47. Esperanza says:

    My favorite cologne style are the modern take to cologne. I love Maison Francis Kurkdjian Colognes and Maison Martin Marghiela Untitles L´eau.

  48. Guilherme says:

    Hi, Lady Jane… I loved to read your story!!! I think it would be even better if you had seen Jo in person… standing there at the showroom, right?!? Hahahahaha

    Well… I WOULD!!! Hahaha

    The thing is… I can’t wait to try Jo’s new fragrances!!! I’ve tried some from the other Jo Malone brand… but it’s too bad that we can’t find them here in Brazil!!!

    I’ve been studying perfumery and Jo’s style is something that I want to follow… like you said… “aquarelles paintings”!!! Perfect definition!!!

    So… I hope I win those samples!!!

    Fingers crossed!!! 😉

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