What perfume did you recently find that you think should be in the limelight?
Is there a niche brand, old or new, that is practically unknown and wonderful?
Is there a new (or old) perfume we all should know about?
Did you discover something amazing and want to share your treasure?
I’m a perfume blogger, so you’d think I would be well informed about the world of perfume, but I must tell you, as much as I read about new releases, as much as I trail online perfume stores, as many newsletters and press releases as I receive, I’m always astounded at how much passes me by. Not that I need to know everything, not that I can smell it all, not even that I want to, but I’m astounded by the fact that one person is unable to keep up. And I’m not talking about smelling all new releases, which is well nigh impossible, but it is not even possible to stay abreast with all the new lines out there. There are entire perfume houses all with multiple scents being launched left and right that I never heard anything about and I really try to stay informed. Is it me or is it all a bit much?
Who will buy all those perfumes?
Have you all heard of Royal Crown who sells 100ml of EdP for 435€? I must say I’m glad that launch went by me. Do you know the house of Jalaine? Les Voiles Déplièes? Sigilli? Officine delle Essenze? No?
Well, to answer my own question: My latest fragrance discovery are Chanel Cristalle and Molinard Habanita, from 1974 and 1921 respectively. I prefer to look back to the classics right now, rather than try every new perfume out there. I want to wear perfumes that have stood the test of time, that have shown substance and quality over time, that are not immediately replaceable by the next big thing. There are great new perfumes from niche lines of course that are a must try for me (Mona di Orio’s Rose for example) and I’m really spending a lot of time with and loving Parfums MDCI lately, and I’m also perfectly willing and eager even to get to know a completely new line if it somehow touches a chord with me (like Ramon Monegal) but on the whole, I need a bit of a break from the latest and allegedly greatest.
I talked with a friend (dear Lady Jane Grey) the other day, about how little value is put on quality, the marketing spin is everything, be it in perfume, books or even education. Quality seems to be on the way out.
There are new lines who are notable exceptions, thankfully. Neela Vermeire’s India Trio is one of the best recent launches and not because the marketing is perfect. It is great because the perfumes are simply wonderful. Rich, nuanced, well thought-through, high quality ingredients, creative minds behind them, these perfumes will hopefully be with us for a long time. But I fear for them in a market that is after the next new thing, like Homer Simpson is after doughnuts.
What do you think about the state of things in Perfumeland?