The title of this perfume alone is already half a blog post…
A Lab On Fire has created a bit of a stir in the perfume community and while the utilitarian bottles are not drawing me in at all, perfumes by Dominique Ropion and Thierry Wasser are.
So let’s take a look at the newest one with the intriguing, funny, apt and looong title of What We Do In Paris Is Secret.
What We Do In Paris Is Secret was created by Dominique Ropion and includes notes of bergamot, honey, lychee, Turkish rose essence, tonka bean, vanilla, heliotrope, tolu, sandalwood, ambergris and musks.
The descriptor that comes to me again and again when I wear What We Do In Paris Is Secret (further known here as WWD), is “intelligent gourmand”. WWD is yummy, no doubt about it, it smells of pastry and macaroons, loukhoum and almond paste – rose scented delicacies of Parisian origin that make your mouth water and your heart ache, because they unite the sweet and the beautiful and become therefore irresistible.
But WWD is more than that. It has multiple layers and hidden crevices, shadowy corners and obscured depths that no run of the mill gourmand ever displays. WWD is beauty and brains, sugar high and rapier wit in one (sadly unsightly) package.
Deceptively simple, deceptively quiet, WWD displays strength and power in both sillage and longevity. This is a perfume that is easily underestimated at first sniff, simply dismissed as nice gourmand, but wear it and be immediately drawn into a beguiling and wonderful world you never thought could hide behind something so “cute”.
What they did in Paris to disguise this extraordinary perfume as a simple and easy one, is indeed secret. What I do in Vienna when I smell it on the other hand, is quite obvious: my nose stays attached to my wrist and I smile an enigmatic smile that is only enigmatic until you smell it too.
Then you’ll understand.