Perfume lives from its advertising. A smell is invisible, so you have to create something people can see, to make them desire, to ultimately make them buy your product. Hopefully the illusion does not break once the perfume is smelled.
In this case, the perfume is as iconic in smell as this short movie is visually. Enjoy!
This Moulin Rouge rip off is charming and it works – it makes me want to smell N°5 again.
Does it work for you too?
Yes, it does work, especially the sparkly logo. I really enjoyed the film Moulin Rouge too. Not sure her hubby’s new perfume is calling my name, but this ad reels you in for sure!
I am now also wondering how they affixed it to the spike of the Empire State. That must have blown a good portion of their production budget… ; – )
Good to know I’m not alone. Watching a few of these commercials for this post sparked the beginning of a whole new Chanel appreciation phase in me. 😉
I can’t get Flash to download on my PC for love nor money so I can’t view the clip but I remember the ad so it must have worked! It was distinctive and stylish which is half the battle, though I think maybe there was a cheesy bit of dialogue, not sure. Sorry this is not very helpful!
The other one that sticks in my mind is the Vanessa Paradis one in the bird-cage. That one was amazing.
Oh, too bad you can’t see it. Everytime I see Chanel ads I wish No5 smelled better on me. 😉 But then I turn to 31RC or 28 La Pausa and am happy again.
Thanks, yes, I’ve always loved the Nicole K. ads and movie. People tended to dismiss the NK movie as too sentimental and over the top. (Kidman earned some astronomical fee for it and that was much discussed at the time, I recall.) But I always thought it was absolutely beautiful and a great fit with the perfume itself. It injected a huge amount of glamour (and presumably money) into Chanel No 5. I love the Audrey Tatou movie as well, but they are different.
The challenge with No 5 must be to refresh the image of the product to maintain its appeal to new generations of women, but without losing touch with its tradition as a great classic. Hence, I suppose, the slightly retro feel to both the Kidman and Tatou movies.
I agree, No5 needs to bridge the decades, balancung between timeless tradition and modern appeal. It does that very well, in my opinion.
I love this ad! My DH hates it….
Why? Does he hate Kidman or the style of the ad? Or is it the perfume? 😉
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