Illamasqua is a British cosmetics line, their motto is “Make up for the Alter Ego”. The line was founded by Make up Artist extraordinaire Alex Box, and is devoted to high quality products in all (and I mean each and every) shade imaginable. Freak is their first fragrance release.
Illamasqua stands for tolerance, celebrates individuality and caters to the alternative culture.
There seems to be everything that is associated with Gothic, darkness and mystery in this perfume. The bottle is unique and nothing you have seen before, the detail of the snail crawling up the side of the flacon is well-made as well as adorable.
So this must be a unique fragrance, right? Something different, something dark and mysterious, something that is utterly non-mainstream, right?
If you are hoping for Freak to be different, you are in for a surprise. Freak is totally non-freaky. Freak is more the girl-next-door. The one with the pink shirt and the ponytail, the one wearing Narciso Rodriguez For Her, or Idylle or the always smiling Acqua di Parma Magnolia Nobile. I’m strongly reminded of all of these scents when smelling Freak. That is not what I expected… and that is a little freaky after all.
I’m majorly disappointed that Illamasqua did not stick with its image and philosophy here, but went with an extraordinary bottle only. The juice inside is as generically happy as they come. An unimaginative floral with a persistent cheer running through it that only subsides toward the very end of the four to five hour wear time.
If there was a line that could have gone with something unusual it would have been Illamasqua. A brand that created its image solely around the fact of being different, of taking care of the alter ego, of belonging to the night, not the bright sunshiny day, to release a cheery floral that smells like hundreds of others on the market, is not only disappointing but also incomprehensible.
What do you think? Did you try Freak yet? What did you expect of he perfume, going from how it is presented and described?