Initially I was not terribly interested in Puredistance’s third perfume, a release clearly geared towards men.
Created by Roja Dove in 2010, the fragrance comes in a matte grey flacon that evokes metal, its box is black and grey, it is called M, for God’s sake. Can it be any more masculine? The PR material states it was designed to evoke the feeling of being inside an Aston Martin.
All that added up to “not for me”. I don´t do leather, I don´t usually wear explicitly masculine perfumes and what’s more, I already have the other two decidedly feminine offerings by Puredistance (Puredistance I and Antonia), so I thought I was set.
Yet here I am, reviewing M. Why? Because I love it.
It was not love at first sight at this time, because M misled me with its masculine trappings. But I am glad to say, everything that Puredistance has made so far is simply wonderful.
M – since I was heavily influenced by the leather description – I tried to dismiss.
After my visit to the Puredistance Perfume Lounge I handed my sample of M to my husband and forgot about it. Giving M to M., my husband, was more of a symbolic gesture, because he never, ever tries anything new.
But – lo and behold – there are signs and miracles! He actually applied it!
Wow! What a fantastic perfume! I was instantly, delightfully smitten.
So I thought, well, Puredistance made an excellent men’s perfume, how wonderful! Now I can get my husband his M and we’ll be smelling lovely and all puredistanced up for eternity. But I couldn’t leave it at that of course – no – I had to try it for myself.
In short – it blew me away. On me it doesn’t smell masculine at all. AT ALL.
M on me is a spicy, warm oriental with the tiniest, softest hint of leather that doesn’t bother me in the least unlike the way leather normally does.
M starts off with topnotes of bergamot and citrus, although the spicy base immediately peaks through, there is a little floral heart, which is way more prominent on me than on my husband, then a rich cinnamon, patchouli and vanilla base appears, accented by the woody impression of vetiver, the afore mentioned leather and a dash of dirtiness.
M is sumptuous and complex, but at the same time elegant and refined. There is no single overwhelming element in M, it is noble and sophisticated. Maybe that is where the Aston Martin comes in, not through the smell of leather but through associations of its essential elegance and British reserve.
M is powerful in a quiet way. Like a man who commands attention not through words but through his presence alone. See, I do think of M as a masculine still, and in essence it probably is. But is it highly wearable for me. Several innocent bystanders questioned about their opinion of me wearing M, never once suspected an essentially masculine perfume. But they all loved it!
Puredistance perfumes have the distinction of reeling me in time and again through their incredible quality and sheer excellence. As much as I want to stay detached or keep a semblance of objectivity, the perfumes make it impossible for me not to swoon.
M is the top candidate on my wishlist now, it has swooped in and has overtaken several other contenders. At least this time I have the great excuse of having to get it for my husband (too) since the good man has finally come around and seen the light (and for something that does not smell of sausage I might add ;)).
M is available at the Puredistance website.