I’m sure you have often dreamed of the one, the ideal perfume. The scent that you would make for yourself if you could.
Let’s play today, let’s be creative directors for a day: Give me your perfume brief.
What should it smell like? What feelings should it evoke? Who is it for? Who should be the perfumer? What does the bottle look like? What is it called?
I’d like Monsieur Jean Claude Ellena to create a fabulous perfume called Cuir d’Hermès for me (and everyone else who’d like to try it).
Cuir d’Hermès is a gauzy and transparent leather scent (yes, I am aware of the contradiction). It is soft, warm and suede-like. It smells like a greige/taupe/etoupe leather bag looks.
Monsieur Ellena has a free hand when it comes to raw materials, money is no object (this is a fantasy after all!). I’d like to smell soft leather, vanilla, resins and spices on wood, all of this lifted by a powdery cloud of gentle aldehydes.
Cuir d’Hermès comes in a simple, leather sheathed bottle that can be personalized with your initials.
Cuir d’Hermès is for elegant, sophisticated women and men who look for subtlety and refinement, who want to make a statement through restraint not obviousness. Cuir d’Hermés is effortless chic and natural grace.
It’s your turn now! I can’t wait to read about your ideas!