The reason I went to Bologna this year before our family vacation at the Adriatic coast was to visit the most beautiful perfume store the city has to offer – Antica Profumeria al Sacro Cuore. One of the first niche perfumeries to open in Italy, it offers a huge variety of brands and hard to find scents.
Pictures say more than a thousand words, so I added a few for your viewing pleasure. :)
The lovely Mauro welcomed me and introduced me to the owner of the store and his elegant wife. All three of them were so kind and hospitable, it was a joy being there.
Mauro showed me the latest and greatest and let me smell the two upcoming perfumes from Maison Francis Kurkdjian – Amyris Femme and Homme, the new Aedes de Venustas EdP by Bertrand Duchaufour, the spectacularly expensive Soul Drops by Guilietta Capuleti (a mere 616€ for 100ml!!!) and the smooth vanilla scent of Nabucco Amytis perfume oil.
At the Frederic Malle counter I selected my bottle of Carnal Flower that I applied that night and didn’t stop for the entire time of my vacation. This wonderful perfume is my scent of the Summer of ’12.
I didn’t even try to smell too many perfumes, while I was there, because I need time and quiet to assess perfumes, so I never do much sniffing in a store, but just looking around was enough to make me giddy with excitement.
I loved the relaxed atmosphere in the store and the undoubtedly vast knowledge of the owner Giovanni, with whom I got along famously, language barrier or not, our love for perfume along with vivacious gestures provided enough common ground.
The By Kilian discovery set you can see in this picture is now mine!
If you ever come to Bologna, be sure to make Sacro Cuore your first stop. They also have an online store (in Italian only) offering shipping throughout Europe.
I left with a bag full of perfume and a huge smile on my face. I went on to a few more stores in the city, photos to follow soon, but Sacro Cuore was surely the highlight of my trip.
Have you ever been to Sacro Cuore? Did you encounter any other noteworthy perfume stores on your travels this summer? Please share your tips in the comments!