L’Heure Convoitée, the coveted hour, is the latest release in the boutique exclusive line by Cartier. I own one perfume – L’Heure Fougueuse, I still think it is the most unusual and unique of the entire line.
“L’Heure Convoiteé is lips reddened, rustling fabrics, blushing, it is the hour of the lovers parade. A fragrance which recalls the smell of a theatre box, a stage, a lipstick. A floral and spicy fragrance around the carnation, with Iris notes, velvety and powdery notes, to make the cheeks turn red.”
– from the press release
Created in 2011 by Mathilde Laurent, L’Heure Convoitée includes the official notes of strawberry pulp, chestnut cream, iris, red rose, clove and fresh green notes.
Although it sounds like a recipe, it is not nearly as gourmand as the delicious sounding notes make you believe. *short pause for getting a snack, meet you back here in five*
Despite the images the press release wants to evoke, mine are decidedly different.
When I was in New York, I smelled this for the first time a the Cartier counter at Saks. The SA told me it reminded him of the smell of dolls. Plastic dolls, he or his sister played with as children. This image stuck with me.
Now every time I freshly apply L’Heure Convoitée I get an amalgam of weird images:
- My doll Sonja: an unfortunate plastic child I practiced plastic surgery on. She never recovered and my dreams of becoming a surgeon where nipped in the bud (at least I married one, talk about projection!).
- Strawberry candy: sugar-coated, artificially colored and flavored foam candy.
- A bouquet of red carnations on the open coffin of a Russian General Secretary (Leonid Brezhnev to be exact), who is being kissed by his party friends for the last time at his funeral. (I did see that live on TV as a child and it has left a major impression, not the best one, I might add.)
- Soap. Huge bars of white Camay soap, my grandmother used to use and those bars where to be found in every closet and cupboard in her house.
On some days all I get is the soap and I find myself wondering what exactly Cartier was thinking, some days there is more of the floral aspect and I’m quite charmed, and on some occasions the highly artificial strawberry takes completely over and I can only resort to real soap to end the drama.
While L’Heure Convoitée is not a perfume I would pursue, I enjoyed the memories it triggered (well, I could have done without Brezhnev).
Did you try the latest L’Heure? What did you think?