Swarovksi released (in broadest possible distribution) its first fragrance, called Aura on April 1. (April’s Fools Day? A possible sign?)
Dutiful (and curious) blogger that I am, I went to the flagship store in Vienna on the first day of availability to have a sniff and beg for a sample. And beg I had to, one would think that to get people interested, giving out a sample would not be considered too much or untoward in any way. Not so. The good man at the Swarovski store looked at me as if I had asked him for a little crystal chandelier or two to take home.
Rolling his eyes at my greed and audacitiy and obvious unwillingness to buy a 100ml bottle unsniffed, he parted with a sprayed card only at first. I am rather meek normally, but if somebody behaves like that, I get furious. Suffice to say I walked out of the store with two samples clutched in my triumphantly raised fist, my mad cackling still filling the cavernous store… (Yeah, right. But I did indeed walk away with two samples.)
After this unfortunate, and from a marketing standpoint rather stupid display of retail failure, I was still determined to give Aura a fair run. As fair as a jaded Perfumista can be in any case…
It is pink for one. Not promising. The tagline is “the grace of light”. Okay, why not.
First sniff: Surprise!!! A fruity floral awaits.
People, this is what you all have been waiting for! Unprecedented fruity floral, rather pleasant if deeply, deeply unoriginal top notes of sugared berries and a sheer flower bouquet, fade into indistinct and watery, clean white musk and vanilla drydown. Yay!
So if you have nothing like this in your collection, why wait any longer?
The practical thing about this proliferation of identical smelling pink fragrances is that you can start choosing your “perfume” solely based on the bottle design. Thankfully Swarovski put some money into the packaging, and they offer a variety of sizes, which is highly commendable. The price is okay too. Thankfully it does not last that long on skin as it does on paper. On skin this is one problem that solves itself.
All good, no?
The pink aura projected by Aura is one of perfect assimilation. It is the BORG of perfume. The thirtyseventh drone from the right.